Having the right SEO strategy will help you rank highly on the search engines. However, the smallest mistake can make you disappear in the online world. Businesses are doing all they can to ensure that they put into place appropriate SEO measures, thereby resulting in more traffic to their sites. The more traffic you get to your website, the more leads you generate, and the higher the opportunity to convert the visitors into customers.
SEO experts have a lot to say, and some of the tips they have are pure gold. Let’s take a look at some of them below.
· User Experience Is Critical
The user experience on a website will determine whether the visitors stay or leave. It also determines whether you get return visitors or not. Put yourself in the customer’s shoes, would you spend time on a page that takes forever to load. Once you get to the page you want, you are not able to navigate due to the poor design. You also find that the content is not relevant to your needs, clearly showing that the person does not have an understanding of his target market.
As a website owner, you must spend a lot of time in ensuring that the user experience is excellent. It starts with the design, ease of navigation, and quality of content, among others. Spend a lot of time in deciding which web host provider you opt for, as they will impact on the overall experience of being on your site.
· Repurpose Your Content
If you take time in monitoring and measuring performance, congratulations. If you use Google Analytics, you will find that some of your posts have an average ranking. You, however, have to take them to the top by rewriting them to make them more valuable. You can make them better by including quotes, examples, images, links, and relevant statistics, among others.
· Use Video Content
Video content has become a critical component with regards to marketing. Many marketers do not explore their full potential. You may find that your website visitors will engage better with video than written content. The key is to have relevant, valuable material. You must also use the correct titles incorporating the specific keywords so that the search engines have no problem finding you. The videos must be of high quality because no one has time to waste with looking at poor quality images.
· Featured Snippets
Take advantage of featured snippets to increase your visibility on the search engines. You have the option of paragraphs, list, and tables among others when you want to rank favorably using the featured snippets. You must remember to be concise, use headers to make the material scannable, ensure cross-device usability, among others.
· Pay Attention to Your Content
The experts recommend that you use in-depth posts when writing your content. You should, therefore, focus on long-form content of not less than 2000+ words. Search engines will rank longer content better than the short ones. The post must be comprehensive and will help position you as an authority.
You can imagine that there are millions of blog posts going out every day, and you must find a way to break through the clutter. You must, therefore, build a reputation as a site that has original, plagiarism-free material. You must also have relevant references where you do your linking. Ensure that your keywords, both long and short, are pertinent to your topics.
· User Engagement
You must maximize user engagement. IT happens when people start sharing, commenting, or liking your posts. You must ensure that you are actively engaging with the visitors by responding to their queries, continually updating them, giving feedback on particular issues, among others.
Blog posts are a fantastic way to drive and maximize engagement. Your content must, however, be easy to read because no one has the time for long winding boring text. Your website pages are also fantastic places to push any offers or promotions. You will significantly decrease the bounce rate when the customers or web visitors know that they could gain something by being on your site.
You must also pre-empt any questions you think your customer may ask. It means that you put yourself in the customer’s shoes, generate relevant issues, and come up with answers. That is why FAQ pages continue to be very popular on most websites. Your customer has quick access to information. You also get to save valuable time; the time you could be using in responding to repetitive questions.
Take advantage of images and videos to make the content more digestible and engaging.
· Voice Search Optimization
Here are some statistics you may find interesting. 51% of shoppers will use voice search to look for product information. 34% will look for a local business, while 60% use voice searches for regular internet use. You must, therefore, optimize for voice search by using the right keywords. You will see the benefit of geo-targeting some of the keywords so that you optimize your website for those who are doing local searches. You may want to also ensure that you maximize your FAQ page for voice search.
· Mobile Optimization
You may not know this, but Google is using mobile-first indexing. The mobile version of your website is the one that the search engine considers the primary site. What it means is, you must optimize for mobile, and otherwise you will lose out.
· Additional Things to Consider For a Better Click-Through Rate
- Build an emotional connection using the right headlines
- Trigger responses using the right words
- Draw attention to your titles with brackets or parentheses
- A meta description is key
- Your first paragraph must be engaging enough to capture and keep the attention of the online visitors
- Prompt the visitor to visit other parts of your website by using internal links
- If you must use backlinks only use high authority sites
- Reviews and testimonials continue to be powerful tools
- Pay attention to the page loading speed by using the right web hosting provider
- Compress images and videos and use the correct titles to make it easy for the search engines to find you
- Monitor the performance of your website, and tweak it as appropriate
There you have it, excellent tips from SEO experts on how to bring visitors to your website.